![]() With the right resources and mindset, we see the potential for smarter business models, more personal experiences, and better access to resources and general improvements to our work and personal lives.”Īccording to the study, 94 per cent of organizations knowingly collect data with a location component, and 84 per cent of C-level respondents are planning to invest in location intelligence in the next three years. ![]() It’s evident that more organizations are seeing the value of location data and the benefits possible from incorporating location intelligence insights into business decisions. ![]() Javier de la Torre, CEO and co-founder, CARTO, said, “We’re encouraged by the work we do every day with forward-looking organizations using location intelligence to truly make a change, not only in their business, but in society. What separates successful businesses from the rest in preparing for a location intelligence-ready organization.The pain points for marketers and data practitioners in adopting location intelligence.The common applications of location intelligence across industries.How location intelligence is critical to the success of companies, as seen by the business leaders.The goals of the report were to understand – The study found that while the knowledge and collection of location data is widespread across organizations, many face challenges to analyzing this data and understanding how mature their location intelligence is. Location Intelligence Will Rise In Importance Over Next Three Years As Organizations Realize The Full Potential And Emerging Applications Of The TechnologyĬARTO, a leader in location intelligence, announced the findings of its “ State of Location Intelligence” survey, which polled more than 200 respondents at midsize to large enterprises about their current and future plans to implement location intelligence.
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